Website Design & Digital marketing

Quality web design and results-driven digital marketing & SEO campaigns to help grow your business online.

Request a Quote
Which services are you interested in?
What is your budget for this project?

Website Design & Digital Agency

Located in Cape Town

PixelPunks Web Design Cape Town – We help businesses grow online with professional, bespoke website design and online marketing services.

We take a strategic and personal approach to understand your brand, vision, values – and ultimately, your digital marketing goals. This forms the basis of all our work, from web design to digital marketing strategy and implementation.

What We Do

OUR SERVICES

Website Icon

Websites

Whether you need an affordable website package or custom designed solution, we can help. Beautifully designed and mobile-friendly so your website looks great on any device!

Digital Marketing Icon

Digital Marketing

Connect with customers and generate leads and sales via various online channels such as Paid Advertising, Email Marketing & Social Media

SEO Icon

SEO

Improve your Google ranking and generate more traffic, leads and sales from your website with SEO campaigns tailored to your budget.

Online Shop Icon

eCommerce

Take your business to the next level and start selling your products online. Accept card payments, manage products and more.

Website Icon

Websites

Whether you need a basic website or custom solution we can help. Beautifully designed and mobile-friendly so your website looks great on any device!

Online Shop Icon

eCommerce

Take your business to the next level and start selling your products online. Accept card payments, manage products and more.

Digital Marketing Icon

Digital Marketing

Connect with customers and generate leads and sales via various online channels such as Paid Advertising, SEO & Social Media

SEO Icon

SEO

Improve your Google ranking and generate more traffic, leads and sales from your website with SEO campaigns tailored to your budget.

Why choose PixelPunks for your Web Design & Digital Marketing?

Strategic Approach

We take the time to understand your specific business needs and develop websites & digital marketing solutions to meet those needs. 

Complete Solution

We take a holistic look at your online presence and provide solutions across multiple digital channels. These include Website Design, SEO, Paid Advertising & Social Media.

Industry Experience

With 10 years of experience in web design we craft beautiful, functional websites and effective digital marketing campaigns for businesses and organisations across multiple industries. We have worked with website design clients in Cape Town, the UK and Australia.

What clients say

Our Work

Recent Articles

Why a Creative Web Design Company can Give you a Marketing Advantage

What do McDonalds, BMW, Apple and Tesco all share for all intents and purpose? Indeed, it is a given that they all have super riches however they additionally have a very solid brand picture. So solid in truth that you just need to see a side of their logo to know what their identity is and what they do. That is unrivaled marking. Prevalent design. Predominant picture use.

These entrenched and well off partnerships didn’t unearth their image picture coincidentally. They took a gander at the market, experienced many design stages, adjusted to change throughout the years, decades even, and stayed with what worked. The brand building process isn’t one that produces over night results; it takes effort for a brand, your image, to pick up acknowledgment. Be that as it may, how would you approach jumping on the correct way to get your image picture set up?

Brand design and marketing is an excess of work for a solitary individual, it is conceivable yet it isn’t prompted. Thump backs to a sole designer can have a hindering impact, one that is dependable and off-putting for activities to come. Another drawback to a sole innovative designer is that it is simple for them to lose site of their objectives, to get blinded by re-design after re-design and buoy away on an unexpected digression that can’t be seen by the first concise. It is in every case great to have more than one sets of eyes to take a gander at an undertaking from each edge; to asses the qualities and shortcomings that one sets of eyes probably won’t see.

So what should be possible to get your solid image fully operational? To tell the world that you as a business exist and have something new and energizing to offer? It is ideal to search for an innovative design office. An organization who have been there, done that and who most likely designed the shirt. An imaginative design organization who knows the market and the territory, the tips and insider apparatuses to get your image picture to where it should be.

There are numerous advantages that an innovative design organization can offer. These incorporate understanding, mastery and market information, also their demonstrated design ability and flare that has been gotten after some time.

Take the single designer for instance, a designer who might be a representative of the business he/she is seeking design for. Said representative may think he/she can set aside the organization cash by working exclusively on all the design. There is nothing amiss with in-house designers as on a superficial level they may appear as though a more financially savvy answer for complete a similar work, however this isn’t generally the situation. Conceded there will be simpler correspondence to somebody who is inverse your work area, however will they have the innovative aptitudes and new point of view toward the organization that an inventive design office would have? Presumably not.

Something else to consider with in-house designers is that the devices they have to find a new line of work finished to an expert standard are costly. Programming alone can add up to four figures. It is stunning, I know, however this is the truth of the issue. Expert and quality design requires some investment and aptitude to accomplish.

On the off chance that correspondence truly is the represent the moment of truth, at that point simply search for Small Business Website Design Companies or brand advisors in your neighborhood, will be some extraordinary nearby organizations who have numerous administrations to offer, for example, brand consultancy, print design, website architecture, brand picture and print the board to give some examples.

By: PixelPunks Web Design

 

7 Common Web Design Mistakes

When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.

Look at Me!

That’s what you want your website to say, but without blinding the audience. Business websites are looking for a unique way to announce their presence that gets the attention of viewers and keeps it. At first glance, they are interested, but what they find upon further observation may cause them to think twice. Avoid ushering them in, only to push them back out with what they see.

Seven Mistakes You Don’t Want to Make with the Design of Your Website

1. Poor navigation – The first thing anyone wants to know when they visit your website is how to get around. They need a map. Place site maps in conspicuous places. Also, headings need to be prominent and self-explanatory. When visitors can’t get past the home page, they leave altogether.

2. Illegible text – It might seem cool to use a gothic style font on a Halloween website for effect, but those who are trying to read it won’t think so. If viewers stumble over your content for ten minutes trying to figure out what it says, they will take their business elsewhere. That’ll be pretty scary for you.

3. Too much clutter – You can have as many pages as you want for your website. Everything doesn’t have to squish on the same page. In fact, too many images, buttons, text and sounds lead to sensory overload. Tone it down and space your content accordingly.

4. Hard to access contact details – Just because you create a business entity on the internet doesn’t mean that phone numbers, email addresses and physical addresses are a thing of the past. Customers will use a variety of contact methods to reach you. Make sure that they can do that.

5. Overly complex forms – Your opt-in or contact forms should be simple to fill out. Only ask for the information you need.

6. Bad background images or colours – Dark font on dark background or dark images with a dark font won’t make readers happy. Avoid this combination and save a reader’s eyesight. Preview pages to ensure that you can read them easily. If you can’t, neither will your audience.

7. Keep it seamless – Images and colour schemes should match the purpose of your website. From page to page, vary the images and content but not the colour scheme to provide continuity. Too many styles mixed together gives a schizophrenic feel to the entire site and viewers can become easily distracted.

Creativity does make your site unique, but too much of it and everything becomes a disaster. Keeping everything at its simplest level works best.

Reducing Load Time Through Image Optimization

As a growing SEO agency in Cape Town, we are always trying to broaden our knowledge on the subject through articles like these..hope you will find it helpful.

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

Mistakes To Avoid When Using Web Design Templates

Website Design

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don’t redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.

If you need assistance with web design please get in touch with us!

The Importance of a Sitemap

website sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

Why Content Marketing is good for SEO

Great SEO implies overlooking SEO and focusing on your client at that point. What’s more, it additionally implies overlooking SEO in that you will be attempting to blend your diverse marketing methodologies so as to make one greater methodology. It implies attempting to compose astonishing posts and offer them on SEO with the goal that you get more connections and it implies composing extraordinary content that keeps individuals on your page longer.

Don’t think in terms of ‘SEO’ and ‘social media marketing’ and rather consider your SEO as far as ‘content marketing’. Notwithstanding your methodology, there is no uncertainty that content is completely the most significant resource with regards to drawing in rush hour gridlock and dazzling Google.

In any case, exactly what is content marketing?

What is Content Marketing?

Content marketing is tied in with making content that will help Google to discover your site and presents and on guarantee you rank exceptionally in the web crawler results pages. While this is a ground-breaking and helpful impact however, it’s in reality just a single piece of what content marketing is about. Simultaneously, content marketing is tied in with building a readership on your site and guaranteeing that individuals start to believe what you need to state.

It implies exhibiting your insight and perspective to where individuals search you out as a power. When you get to that point, you’ll be viewed as a specialist in your field and you’ll have the option to enormously impact your crowd – perhaps affecting their purchasing conduct.

Instructions to Build Trust and Authority

So how would you get to this point? The key is to consider the locales and web journals that have impacted you throughout the years and the ones you read normally. How could they get to that point? This isn’t tied in with building trust with Google but instead it is tied in with building trust with your perusers so they need to hold returning. The primary concern typically is conveying esteem.

Each post that you make for your blog ought to give some valuable as well as fascinating data that is significant. Simultaneously, it should offer something that isn’t accessible somewhere else and it ought to be inside and out and far reaching. This ‘distinction’ is unfathomably significant and is something that also much of the time gets ignored. In case you’re attempting to hang out in a packed specialty – state the wellness specialty – at that point it isn’t sufficient to just compose presents on how on get abs, or how to get thinner.

There are incalculable articles out there with precisely the same title and topic. Rather at that point, you have to focus on offering something that will be extraordinary – which may mean expounding on a totally new preparing strategy, or that may mean expounding on something that analyzes the mental inspiration to prepare.

Continuously ask yourself: OK read that content?

In the interim, you should be predictable in posting this sort of content and you should be savvy with your marking. Your image needs to inspire your statement of purpose and your ethos. Individuals should know from your website design and logo alone what sort of topic you are probably going to bargain in and they can anticipate from your webpage. This is additionally how you can assemble brand acknowledgment and a reliable picture across various types of marketing (remembering for various types of web-based social networking).

Compose for a particular sort of individual and attempt to make your image into a development with a reasonable target. That way, individuals can really get amped up for you and will truly get behind what you’re attempting to do! Yet, the fundamental objective is to offer predictable worth and to turn into a source that individuals begin to trust. That way, when somebody looks for the response to an inquiry, they may peruse your post and be dazzled.

On the off chance that you, at that point come up in the list items once more, at that point they may remember you and be bound to click your posting over the rest. At that point they may choose to check out the remainder of your content after they’ve been intrigued a couple of times. In the end, you become their ‘go to hotspot’ for answers in your specialty. Very much done: you simply succeeded at content marketing!

The key is to reliably convey esteem with the goal that individuals go to your site for answers. What’s more, this is likewise amusingly what will get other great locales to connection to your site. This is the ideal case of ‘new SEO’. For this situation, you’re working with Google by composing stunning quality content and Google is compensating you. This is the means by which you genuinely develop in a natural way.And content marketing like this additionally bodes well from a business point of view. That is on the grounds that individuals will be considerably more prone to purchase from you on the off chance that they perceive, know and trust your image!

As a growing SEO agency in Cape Town, we are always trying to broaden our knowledge on the subject through articles like these..hope you will find it helpful.

Frequently Asked Questions

Web design timeframes can vary depending on the requirements. It can typically take anywhere from a 1 – 6 weeks to develop a new website. The average timeframe for a 5 – 10 page website design project is 14 days.

The cost of web design can vary greatly depending on the requirements of the project. For example, a typical 5 page business web design won’t cost the same as an ecommerce store listing 100’s of products.

Yes. All our websites are mobile-friendly as standard.

Yes, we provide SEO services to help improve a client’s ranking in search engines. SEO is the process of improving the ranking of website in search engines. For example, if you wanted to rank for the search phrase “digital agency cape town”.

We take precautions to secure your website by using various technologies to provide layers of security. We also create a backup of you website before it goes live. If you prefer having ongoing maintenance, security updates and monthly backups we recommend you take our Website Care Plan which starts at R500/month and includes 2 hours of scheduled maintenance per month.

Yes. As part of the process we will provide a template with guidelines on how you should write your content for your website. If you want professionally written copy, we can include the cost of a copywriter in our quote.

Yes. We can either source photos for you from a stock photography site or enlist the help of a photographer which would be included in the quotation.

Digital Marketing is the practice of promoting a product, business or service online by using digital channels such as websites, search engine optimisation, online advertising and social media. Digital Marketing can provide a great return on investment as it is more cost effective than traditional marketing.

Would you like to start a project with us?

Interested in working with us? Let's talk!

Need Help? Chat with us